Adrienne Arieff has more than 20 years of experience as a marketing and public relations executive both globally and in the U.S. Adrienne supervises client activities, provides strategic counsel and has helped some of the world’s leading global brands navigate the ever-changing world of consumer public relations, social good and marketing. Adrienne and her teams create integrated marketing programs comprising public relations, digital and social media, cause marketing, executive branding and more.
Adrienne joined The OutCast Agency in 2015. Her client experience includes: Spotify, Facebook (Social Good), Lexus Design Awards and amazon.
Prior to joining the agency, Adrienne was the founder and MD of communications and marketing firm Arieff Communications where she led consumer accounts for adidas, GILT, Lexus, Lexus Hybrid, method, Kohler, Equinox Fitness, Schrager Hotels, The Outnet, Jones Apparel Group, Ted Baker and Tiny Prints. Previously, she was an Account Director for Magnet Communications (part of HAVAS PR), a firm specializing in consumer lifestyle advertising and communications services. She has held communications positions for Burberry in London and UNICEF in New York City.
She is the author of 3 books: The Sacred Thread, SPA, and Fairytale Success: A Guide to Entrepreneurial Magic. She has written for: The New York Times, C Magazine, The Huffington Post, 7×7 and Vogue Magazine.
Pro-Bono work includes marketing communications support for: Universal Giving, Project Glimmer, Accel Foods, dot429, Enterprise for High School Students, Richmond/Ermet AIDS Foundation, Accountability Counsel, and The Roberts Enterprise Development Fund.
Adrienne received an M.A. from Columbia University and a B.A. from American University. She lives in San Francisco with her husband and twin girls.