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Archive for the ‘Pop Culture’ Category

Oscar de la Renta for THE OUTNET.COM comes to San Francisco

March 5th, 2013

THE OUTNET.COM launched a new collection in collaboration with Oscar de la Renta last week. Oscar de la Renta for THE OUTNET.COM was inspired by his quintessential silhouettes that are perfect for spring. Featuring twenty-four exclusive new classics for the modern woman, the collection highlights gorgeous floral dresses, polished separates, and ladylike shapes that epitomize the Oscar aesthetic.

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THE OUTNET.COM’s managing director, Stephanie Phair, welcomed prominent San Francisco women in the fashion, technology, and media spaces to a beautiful luncheon at Cookhouse San Francisco to introduce the exciting collaboration.

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The women in attendance got an exclusive first look at the new collection and were invited to shop their favorite pieces in advance before many sold out the next day. Lauren Goodman, Fashion Director of 7×7 Magazine said that the luncheon hosted “[an] amazing group of women under one roof. Well done THE OUTNET!”

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To view the collection and shop your own favorites visit THE OUTNET.COM. We love #OSCARxTHEOUTNET

Tags: Arieff Communications, fashion, Oscar de la Renta, Oscar de la Renta for The Outnet, Oscar de la Renta for The Outnet.com, San Francisco, SF, shopping, Spring fashion, Style, The Outnet, The Outnet.com
Posted in Arieff Press, Beauty, Behind the Fluff, Fashion, Latest Obsession, Lifestyle, Mainstream But Still Cool, Now Trending, Pop Culture, Public Relations, Too Chic | No Comments »

Selena Gomez Hosts adidas NEO Fashion Week Runway Show #NEORunway

February 13th, 2013

via MTV Style by Gaby Wilson

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Celebrity sightings during New York Fashion Week are certainly not hard to come by (may we present Exhibit A?), but there’s defintiely one star cameo that, in anticipation of the Big Apple’s most stylish week, we were MOST excited for: Selena Gomez at adidasNEO‘s teen-curated runway show. Gomez is a brand ambassador for NEO alongside her on-again-off-again boo piece Justin Bieber, but Sel’s involvement also goes a bit deeper than Biebsy’s, designing pieces for the brand as well as helping pick the 30 teen-styled looks featured in the final show.

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Rather than showing a brand new collection for Fall/Winter 2013, this adidas NEO show was more of a celebration of Spring/Summer 2013 (just starting to hit stores) than a presentation of fresh designs. We weren’t sure that Sel was sitting front row and center as WWD had originally reported, but certainly wouldn’t blame her since the show drewattention from protesters with a few even infiltrating the event, handing out pamphlets and attempting to storm the stage. Sel closed the show with a thank you message and linked arms with her models for pictures. NEO’s other ambassador, Bieber, wasn’t present. Well, not technically.

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Justin was never confirmed to attend the show in the first place, and with his already hectic Saturday Night Live rehearsal schedule this week, we’ll cut him a little slack. As it happens, though, Bieber may have been there anyways (in spirit, at least) via these drop-crotch sweatpants — his favorite!

Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.

Tags: adidas, adidas NEO, Arieff Communications, NEO, neo runway, New York Fashion Week, New York Fashion Week 2013, selena gomez
Posted in Arieff Press, Behind the Fluff, Celebrity Trash, Fashion, Latest Obsession, Lifestyle, Mainstream But Still Cool, Now Trending, Pop Culture, Public Relations, Too Chic | No Comments »

Selena Gomez Signs With Adidas NEO Label One Month After Justin Bieber Does

January 7th, 2013

via The Huffington Post By Ellie Krupnick

Adidas’ NEO Label, one of the sportswear company’s style-driven brands, has just scored big: Selena Gomez has signed on as NEO Label’s new style ambassador. According to an Adidas press release:

As adidas NEO Label’s new style ambassador, Selena will inspire teens with the label’s fresh looks through a three-year partnership until end-2015. As well as sporting her favorite NEO looks, Selena will make appearances for the label in major markets throughout 2013 and 2014 and share NEO’s latest news, designs and collections through her social media networks. She will front NEO’s seasonal campaigns under its “Live Your Style” positioning, starting with Spring/Summer 2013 to debut in February 2013.

Wait a minute — that sounds an awful lot like the press release we got last month, which went a little something like this:

As adidas NEO Label’s new global style icon, Justin Bieber will inspire teens with the label’s fresh looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in major markets throughout 2013 and share NEO’s latest news and collections through his social media networks. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, starting with Spring/Summer 2013 to debut in February.

So what’s the deal? On the one hand, it makes sense for Selena and Justin to be shilling for the same brand — they both have massive reach with the same tween demographic and are arguably more popular as a pair than individuals. On the other hand, the timing of the announcement, about a month after Bieber’s, seems suspicious. The pair reportedly split earlier this month but have seemingly reconciled already… and sources have reported that Gomez is sticking around simply becauseBieber is “good for her brand.”

Aaaaand that’s about as much Jelena analysis as we can handle (we’ve got a short attention span for such things). Suffice it to say that Gomez and Bieber will be sticking together for a few more years care of the cupids at Adidas NEO. Hooray?

 

Tags: adidas, adidas NEO, adidas NEO label, Arieff Communications, brand ambassador, design, fashion, guest designer, selena gomez, style icon
Posted in Arieff Press, Behind the Fluff, Fashion, Latest Obsession, Lifestyle, Now Trending, Pop Culture, Social Media, Too Chic | No Comments »

Great Collab: Mondo for SEE

August 27th, 2012

SEE Eyewear, the country’s first “hip without the rip” fashion eyewear boutique, is excited to announce a new collaboration with Mondo Guerra, winner of Project Runway: All Stars.

SEE, a brand that exclusively creates its own product, did not hesitate when the idea of a collaboration with Mondo was presented. Mondo himself has been wearing the SEE Eyewear brand for years, and we could not be more excited for this collaboration!

The design process for Mondo’s debut collection for SEE is already underway, with the collection launching Spring 2013. SEE will feature a generous selection of “Mondo for SEE” frames in all 27 of its stores, and a portion of all “Mondo for SEE” Eyewear proceeds will be donated to amfAR.

 

We can’t wait to see what Mondo designs!

Check out all of SEE’s great designs at its new store location in the Palace Hotel (651 Market St. San Francisco, CA).

Tags: Arieff Communications, Collaboration, Designer Collabortaion, Eyewear, Hip, Hip Without the Rip, Mondo, Mondo Guerra, project runway, SEE Eyewear
Posted in Arieff Press, Fashion, Latest Obsession, Lifestyle, Pop Culture, Social Media, Too Chic | No Comments »

Coachella 2012: The Soundtrack to Your Style

April 11th, 2012

The Countdown to Coachella is finally over! I don’t know about you but I get excited just thinking about all the great music that will be happening over the next two weekends. Not only is this a place of great music, but of great fashion. Every year we see performers, celebrities, and those in attendance rocking springs hottest trends. There is such a great range of music, which is reflected in the variety of styles and fashion on display. The relationship between music and fashion is a symbiotic one, with music inspiring a different sense of style. The Black Keys, Grace Potter and the Nocturnals, and Florence and the Machine are just some of the bands that epitomize the different soundtracks to your style.

The Black Keys will be headlining Coachella both Friday the 13th and Friday the 20th. We love this duo for staying true to their vision; a soulful mix of blues and rock, creating a unique sound that resonates with listeners. For the past 11 years the rock duo has been able to successfully create an edgy rock sound with soul, giving them the rock credibility they deserve. The Keys inspire a style of that true rocker edge, so pair a denim jacket with a great pair of black boots and some accessories that add that cool factor.

Grace Potter and the Nocturnals is one of my personal favorites that will be at Coachella this year. The band mixes blues, soul, and rock from the 1960s and 70s giving it true grit and emotion. Grace Potter herself represents the band’s music through her personal sense of style, rocking sparkly fringe minis and heels, and mixing her inherent rocker sense with a girly edge. For a festival look inspired by the girly edge of Grace Potter pair a sequin mini with a white tee and a great pair of boots or wedges. You will be on trend with a spring favorite – white. It is crisp, clean, girly, and perfect for a hot day at Coachella.

It can’t get much better than seeing Florence and the Machine live. Their trademark sound of folk-inspired rock is unparalleled due to Florence Welch’s powerful voice and the band’s dramatic melodies and lyrics. Florence herself has a cinematic wardrobe adding to the drama and romanticism behind the band’s greatness. Florence empowers her audience and inspires a style of romantic dresses and floral statements, which is right on trend for spring. The softness of her style balances the powerfulness of her voice, and I cannot wait to see what she wears on stage.

Tags: Arieff Communications, Coachella, Florence and the Machine, Grace Potter and the Nocturnals, music, Style, The Black Keys
Posted in Arieff Press, Fashion, Latest Obsession, Now Trending, Pop Culture | No Comments »

Before The Sartorialist, There was Bill Cunningham

April 4th, 2011

Decades-long before The Sartorialist brought street style photography to the online world through his blog, Bill Cunningham was already shooting New York street style trends for the Style section of The New York Times. Cunningham, like The Sartorialist (or formally known as Scott Schuman), traverses the streets of New York to spot upcoming trends and shoot subjects who do not all work for the fashion industry–rather, they range from philanthropists to socialites and artists. However, unlike Scott Schuman who appears to find inspiration for his own wardrobe in his street style shots of smartly-dressed (especially Italian) men with fitted, well-tailored suits, Bill Cunningham surprisingly sports a more “practical,” less trendy wardrobe. Although Cunningham’s staple blue jacket, which resembles those of Parisian street cleaners, appears to be an ironic statement for such a legend with “an eye for style,” he nevertheless carries two accessories that are more important to his work–his bike and camera. Cunningham is considered one of the key lensmen in streestyle photography, with Anna Wintour, the editor-in-chief of Vogue who wields her influence beyond the pages of the magazine, stating “[w]e all get dressed for Bill.” Now that is a compliment not to be reckoned with. A new film entitled Bill Cunningham New York premieres this month and currently plays in select theaters. It gives an insider’s view of his work and includes interviews with some of his subjects. Bill Cunningham New York is a celebration of Cunningham’s contributions to the fashion industry and his fresh take on the word “fashionable,” which long before The Sartorialist was established as not being limited to industry insiders alone.

If you are in the Bay Area, you can see the film at the Embarcadero, which will be screening it starting April 8th. Please visit their site to view specific times: http://www.landmarktheatres.com/Market/SanFrancisco/SanFrancisco_Frameset.htm

For more information, visit: http://www.economist.com/blogs/prospero/2011/03/new_film_1

To see his work, visit: http://www.nytimes.com/slideshow/2008/01/18/fashion/0120-STREET_index.html

 

-My

 

Tags: Anna Wintour, Arieff Communications, Bill Cunningham, film, New York Times, public relations, San Francisco, The Sartorialist, Vogue
Posted in Pop Culture, Too Chic | No Comments »

Elizabeth Taylor’s Jewelry To Be Auctioned

March 30th, 2011

Elizabeth Taylor, the legendary actress known for classics such as Cleopatra and Who’s Afraid of Virginia Woolf?, passed away last week at the age of 79. According to sources, Christie’s will be auctioning off $240 million worth of Taylor’s jewelry, with most of the proceeds going to charities such as the Elizabeth Taylor Aids Foundation and amFAR (The Foundation for AIDS Research). Elizabeth Taylor’s philanthropic efforts during her lifetime led her to raise $270 million for her AIDS foundation, and the auction of an estimated $240 million worth of jewelry after her death appears to be able to match or even surpass the amount Elizabeth Taylor raised herself. Elizabeth Taylor has not only left her legacy in Hollywood classics, but will also be iconic in a more significant social endeavor–to support AIDS victims and research.

For more information, visit:

http://stylenews.peoplestylewatch.com/2011/03/28/elizabeth-taylor-jewelry/

 

-My

Tags: AIDS, amFAR, Arieff Communications, Christie's, Elizabeth Taylor, Elizabeth Taylor Aids Foundation, public relations, San Francisco
Posted in Pop Culture | 1 Comment »

TED Awards Funding for Inside Out Project

March 9th, 2011

Roofs in Kenya

JR’s wish was to change the world, so TED gave him $100,000 to do it. This guy (presently known as my hero) has been traveling the world for the past few years, taking pictures of local faces, blowing them up into huge black and white posters and putting them everywhere they don’t belong. From rioters’ faces on sides of bourgeois Paris buildings, to locals peering up from the roofs of their slums in Kenya, to Israeli faces outside Palestinian doors, this art can’t help but resonate powerfully with anyone who sees it. Now with the funding, the project is expanding to include anyone who wants to participate. All you have to do is send a black and white portrait to InsideOutProject.net, and your photo will appear somewhere in your community. So, so cool.

Would you submit a portrait? I think I’ll send them a picture of my roommate.

Check out the website: http://www.insideoutproject.net/

- Sandra

Tags: Arieff Communications, InsideOutProject.net, Photography, Street Art
Posted in Arieff Press, Pop Culture, Social Media | No Comments »

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