Strategic programs which combine a mix of traditional public relations, blogger relations, creative marketing, media relations and events to meet client objectives.
-Marketing Communications & PR programs
-Brand consulting and positioning
-Cause marketing/ campaigns that give back to the community
What separates one consumer product from another? Its brand and its ability to connect with its target audience through storytelling. Consumers want to feel connected to the businesses and the products they support and purchase.
We engage consumers and make an impact wherever they reside, whether it’s online, in stores, at events or at home through various communication channels.
Regularly secure meaningful and targeted media coverage for our clients in the lifestyle space, keeping them current and tied into pop culture or trending stories to ensure that they remain top of mind with all target demographics. Our lifestyle division is known for its integrated approach for building brands. We have developed tight messaging for well known brands such as; Kohler, adidas, method, SEE Eyewear and Gilt.
Our roots are firmly planted in the world of fitness, healthy living, wellness and and our legacy of developing and activating award-winning campaigns for leading brands. From brands like adidas and Equinox Fitness, to Yoga Journal and Les Mills Fitness – Arieff Communications has long been a trusted counselor for many of the most influential sports lifestyle brands in the world.
Whether your goal is to build relationships with the most influential online voices, cultivate relationships in the blogosphere, monitor online discussions and opinions, or protect your brand’s reputation, we generate fresh campaigns that ignite conversations. We think of ourselves as consumer tech generalists: rather than specializing in a specific aspect of the industry, we work with a broad cross-section of brands, both large and small.
We develop strategies for long-term brand advocates. We manage earned and paid blogger campaigns, influencer programs and market research community management. It’s one thing to disseminate a piece of content, and another to understand how your community can-- and should-- engage with that piece of content. We utilize social media platforms to further cement your brand online.
Our team will create shareable, branded content wrapped in social media campaigns for your community. We recommend the right platforms for brands – it’s about being where your customer is and not being everywhere. We shoot and produce highly visual content in-house and on location with our own photographers and creative director.
-Social media strategy
-Content creation and distribution
Stories are told in an integrated and holistic way, targeting all types of media: Traditional, hybrid, social, owned and paid, employing various strategies designed to tell and amplify a story across all brand pillars.
-Earned and paid media relations
-Monitoring, Analytics and Measurement
Health, wellness, holistic skin care, make-up and micro trends such as transforming vacations, and biodynamic gardening are all part of this category. We work to position your brand through various tactics.
Wellness brands have included Jamba Juice, Babor Cosmetics, Suki Skincare, CREDO, Aveda, Yoga Journal and Sports Club LA.
We have a track record for creating compelling activations that are cleverly-crafted to build brand awareness, garner media and blogger coverage as well as communicate your brand message.
We assist with:
-Developing strategic partnerships
-Compelling branded activations
-Influencer branded blogger events
We develop engaging content based on your brand’s goals across almost any topic area and media type. We come up with a strategy, calendar and distribution channels. We are deeply committed to creating exceptional, high-quality content.
We offer communications services to clients who contribute to a sustainable world and positive change. We work with clients in the green lifestyle industries to create national and local public relations campaigns.
-Recruit meaningful non-profit partners for brands
-Create eco-minded blogger programs
-Craft a social media strategy that seamlessly blends within your marketing goals