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ABOUT US
Founded in 2002, Arieff Communications (AC) is an independent, lifestyle and consumer public relations and marketing communications firm with offices in NYC and SF. We energize brands by inspiring people to change what they are doing, buying, or thinking with strategic communication programs built to drive ideas through public relations, marketing, "green" thinking (when relevant), design and promotional channels. Headquartered in San Francisco, AC maintains offices in NYC and has affiliates in Los Angeles and London.
From start-ups to renowned brands - what can AC do for you? Share your short and long-term goals with us.
STAFF
Adrienne Arieff, Principal
Adrienne Arieff is a professional writer and communications maven with over 10 years professional experience. She knows what's out, what's in, what's about to hit, and who to tell. Formerly with Magnet Communications (Euro RSCG Magnet), one of the US 'top' PR agencies, Adrienne has worked at a senior level with a large array of different clients in both the corporate and consumer lifestyle arena on the client and agency side in the US and abroad in the UK and Spain. Her clients have included: Four Seasons Hotels & Resorts, de Young Museum, Lexus, Jones New York, Burberry, Home Decor Products International, Versace, Ted Baker, Heinz Ketchup, W Hotels, LUSH, Gallo wines, Rachel Riley and Aveda. Over the past years she has worked to accrue a diverse portfolio of lifestyle and design press across the national and consumer board. Other clients have included Jamba Juice, Remy Amerique, Ian Schraeger, Heath Ceramics, Lunar Design, Modern Seed and One & Co. Industrial Design amongst others.
Adrienne had her first book come out titled SPA by Taschen publishers in February 2005. She is currently working on a lifestyle guide titled "From Ashrams in the Alps to Yoga in Tulum - A worldwide guide for Eco-chic Holidays". She has free-lanced for dailycandy, Vogue and C Magazine. Her company has been featured on the Fine Living Network, Sky Radio, American Airlines In-Flight, View From The Bay and the Today Show and she has been highlighted as a pr resource or style expert in; The Girls Guide to Starting Your Own Business, Glamour, Harpers Bazaar, 7x7 magazine, PR Week, Tatler, Inside PR, Vogue, mediabistro.com, the San Francisco Examiner, amongst other publications.
She sits on the advisory board of the Richard Ermit AIDS Foundation and Future Music. Adrienne periodically guest lectures on public relations at various conferences and universities. She is an adviser to several companies assisting with lifestyle and pr issues and concepts. She is a member of PRSA, the Chamber of Commerce, Cosmetic Executive Women Foundation, POW.WOW, Better Business Bureau, and the SF Publicity Club.
Adrienne is a graduate of American University with a BA in Communications, and received her MA from Columbia University focusing on integrative education.
She lives between San Francisco and New York City with her husband Alexander Berline. |
Amber Rodriguez, Account Strategist
Fashion Accessories/ Home Decor
Prior to her consulting work at Arieff Communications East she worked at Harpers Bazaar then moved to Allure magazine where she worked as the Accessories Editor. After working for Allure for over a year, she decided to take a chance and began work for a start up magazine. While there, she helped put together the first four issues of the publication before it became what we know today as Teen Vogue. While working on the then prototype, Amber also freelanced at Vogue working on Index pages with Amy Astley.
Next, Amber accepted the position of Accessories Editor at Marie Claire where she worked for 2 years before seeking the creativity of freelance life. But she was soon offered the job as Accessories Director of Lucky. Not wanting to pass up this opportunity, Amber took the position at Lucky. With six accessories guides a year, Amber traveled to Europe, covering national and international accessories trade shows.
Throughout Amber’s extensive freelance career in public relations and writing, she has worked for various publications (on both sides) covering ready to wear, home, and the accessories markets. Some of the publications that she’s worked for include: Vanity Fair, People Magazine, Style.com, TIME Style & Design, Oprah, and Glamour to name a few. She also spent some of her freelance time helping launch and design a handbag website called BagBorrowOrSteal.com, as well as designing and developing EquestrianChic.com, the exclusive website for Manolo Blahnik equestrian boots. More recently she consulted on accessories trends and editorial product placement at Movado Group, Inc.
Lori Diamond, Account Strategist
Beauty
Lori Diamond has 15 years of public relations and integrated marketing communications experience in the areas of beauty, food, nutrition and lifestyle.
Her clients and project work include a combination of big and small brands, including Estee Lauder, celebrity hairstylist Nick Arrojo/ARROJO product, editorial hairstylist Mordechai Alvow/YAROK, emerging French skincare lines ULTIM.k killtime and ICY Beauty and Yu perfume, created by Mane.
Most recently, Lori was vice president of communications for GoSMILE where she helped build a PR infrastructure and seed the message of the critical link between gum disease and heart disease. Previously, she was director of global communications for Aveda where she helped cultivate awareness of beauty as part of a holistic lifestyle that encompasses wellness and environmental responsibility. She was also director of communications for Estee Lauder International, guiding the PR efforts in 40 countries.
Before joining the Estee Lauder Companies, Lori worked for Ketchum Public Relations where she launched Parsol 1789, then the most advanced broad-spectrum UVA filter on the market, bringing attention to UVA’s implication in skin aging.
Earlier in her career, Lori worked at The Body Shop, helping build a cohesive regional communications structure to implement national campaigns, special events and promotions across the U.S.
Natalia Seidel, Senior Vice President
Luxury Products/ Fashion & Beauty
Natalia brings over 10 years of experience to AC. Prior to her work with us - she oversaw marketing and communications for various lifestyle brands from Vespa to EO Essential Oils. She was responsible for maintaining all aspects of brand identity, including media relations, promotions, public relations, marketing and advertising.
Previously, Natalia worked in other lifestyle roles as an Account Manager in advertising with a range of retail clients, including Vespa, Lexus, Camper, Parasuco, and Ross Stores, Inc. She also led accounts with Euro RSCG Magnet, working on EO Essential Oils, Spiegelau Stemware, and Perrier-Jouet Champagne.
She manages accounts for: Kryolan, J Jones New York, Parasuco, Hello! Lucky, Tobi and other lifestyle projects as well as luxury products and services.
She speaks French and Polish fluently.
Jason Mitchell, Vice President
Consumer Products/ Home Decor
Jason's energy and knowledge, combined with his passion for strategic marketing communications programs, interior design, architecture, coffee table books, writing, and media relations, make him a top-notch marketing vp.
Jason offers a broad range of client experience including creating and executing integrated branding, marketing and publicity campaigns for Taschen Books, Chronicle Books, Jamba Juice, and dwell.
He has executed numerous promotional email campaigns with julib.com, dailycandy.com, glam.com, shopping.com, elle.com, usweekly.com, ivillage.com, nytimes.com, luxurylink.com and style.com as well as many other sites.
Franchesca Allen, Account Executive
Fashion and Beauty
Franchesca is as Account Executive with Arieff Communications and works with lifestyle, beauty, travel, and fashion accessories clients. She has a natural flair for style having worked for major influencers in the industry. She has worked in public relations for Harrison & Shriftman, Phat Fashions, NY MOMA, Columbia Records, Auberge du Soleil, Shutters, Solage & The Inn at Palmetto Bluff.
Franchesca has worked across a broad array of industries helping established brands as well as start-ups launch new products and services, enter new categories and markets or simply re-brand with new corporate identities.
She assists with all our events. (celebrity lounges, launches, press previews)
Molly Murphy, Account Executive
Consumer/ Home Decor
Molly is as Account Executive with Arieff Communications. Previously she worked at Charles Zukow Communications in San Francisco and the Nepalese Youth Opportunities Foundation in marketing and public relations where she learned her trade in online marketing, pr and blogging. Molly works in our home decor and consumer department as well as on our pro-bono projects, and events.
Her campaigns have garnered media results in a long list of national and regional publications. Media placements include: Good Morning America, Live with Regis & Kelly, Oprah, O at Home, GQ, apartmenttherapy.com, popsugar.com, dailycandy.com, idealbite.com, Today Show, Access Hollywood, House & Garden, InStyle, Variety, Elle Decor, Real Simple, California Home & Design, Redbook, NY Times, LA Times, House Beautiful, Wired, Metro Parent, Family Circle, Good Housekeeping, WWD, Martha Stewart Living, dwell, and Parenting amongst others.
Consultants
Rachel Greenberg, LA
Fashion/Celebrity Outreach
Arieff Communications LA
After growing up in a remarkably safe suburb of Detroit, Michigan, Rachel hadn’t had her fill of the Midwest just yet, and spent four years attending Indiana University’s Ernie Pyle School of Journalism (and countless Hoosier basketball games). But it wasn’t long before the city that never sleeps got the best of this night owl. Her love of fashion and the fast-paced world of fashion PR were fueled by an internship at Loving & Company in New York, where she worked on client accounts such as Oliver Peoples, Target and La Perla. Immediately after college, Rachel was hired as a publicist at accessories showroom Apropo where she managed a celebrity Oscar Suite in LA, launched Nicky Hilton’s handbag line, and maneuvered her way through the inner-workings of the media in an effort to brand her up-and-coming designers (which included Jennifer Scott, Jocelyn, Alvin Valley, and Inca). She went on to work at Whisper PR, where she managed fashion and accessories lines such as Esteban Cortazar, Jamin Puech, Sweetees, Ascension and Leslie Greene.
Coralie Langston-Jones, SF
Focus: Design/ Home Decor
Coralie brings over 15 years of experience to AC. She has managed several accounts in the UK and here in the US from Marmol Radziner to Liza Bruce, Swatch, Heath Ceramics and Skyy Vodka.
She runs Social Blueprint and is a consultant for AC focusing on design and lifestyle. She is a rare gem in the PR World. Previously she worked with the famed entrepreneur and lifestyle guru Lynne Franks in LA and London.
Advertising Partner
Seth Seidel, President
Seidel Advertising
General Consultants
Samantha Slaven Publicity - Celebrity relations
Carolyn Alburger - Food, Wine & Spirits (Hall PR)
Jessica Olshen - Home Decor/ Shelter (NYC)
Cassandra Foster - Business Manager
Angie Silvy - Photography
Amy Nathan - Graphic Designer
Kumar Desai - Web Guru
Carol Leggett PR - Retail (NYC)
Phoebe Berline - Media Strategist (LA) |
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