Profiles

Adrienne Arieff, Principal

Adrienne Arieff is a new media and communications professional with over 15 years professional experience in the public relations and marketing world. She knows what’s out, what’s in, what’s about to hit, and who to tell. Formerly with Magnet Communications (Euro RSCG Magnet), one of the US ‘top’ PR agencies, Adrienne has worked at a senior level with a large array of different clients in both the corporate, new media and consumer lifestyle arena on the client and agency side in the US and abroad. Her clients have included: Four Seasons Hotels & Resorts, de Young Museum, Lexus, Jones New York, Burberry, Ted Baker, Heinz Ketchup, W Hotels, LUSH, Gallo wines, and Babor. Over the past years she has worked to accrue a diverse portfolio of lifestyle and design press across the national and consumer board. Other clients have included Jamba Juice, Remy Amerique, Ian Schraeger, Equinox Fitness and Kohler. Adrienne co-authored a book titled SPA and is currently working on a book with Random House titled The Sacred Thread. She has free-lanced for dailycandy, idealbite and C Magazine.

Her company has been featured on the Fine Living Network, Sky Radio, American Airlines In-Flight, View From The Bay and the Today Show and she has been highlighted as a pr resource in; The Girls Guide to Starting Your Own Business, Glamour, Harpers Bazaar, 7×7 magazine, PR Week, Tatler, Inside PR, mediabistro.com, the San Francisco Examiner, amongst other publications. She sits on the advisory board of the Richmond Ermet AIDS Foundation and Future Music. Adrienne periodically guest lectures on public relations at various conferences and universities. She is an adviser to several companies assisting with lifestyle and pr issues and concepts. She is a member of PRSA, the Chamber of Commerce, Cosmetic Executive Women Foundation, POW.WOW, and the Better Business Bureau.

Adrienne is a graduate of American University with a BA in Communications, and received her MA from Columbia University focusing on integrative education. She lives between San Francisco and New York City with her husband Alex and two children Emma and India.

Natalia Seidel,
Partner Lifestyle Group & Partnerships

Natalia brings over 10 years of traditional PR and new media experience to AC. Prior to her work with us – she oversaw marketing and communications for various lifestyle brands from Vespa to EO Essential Oils. She was responsible for maintaining all aspects of brand identity, including media relations, promotions, public relations, marketing and advertising.

Previously, Natalia worked in other lifestyle roles as an Account Manager in advertising with a range of retail clients, including Vespa, Lexus, Camper, Parasuco, and Ross Stores, Inc. She also led accounts with Euro RSCG Magnet, working on EO Essential Oils, Spiegelau Stemware, and Perrier-Jouet Champagne. She manages accounts for: Babor skincare, Equinox Fitness, Parasuco, Hello! Lucky, Envirosax and other online lifestyle projects with twitter and facebook. She speaks French and Polish fluently.

Jason Mitchell,
Vice President Consumer Products & Home Decor

Jason’s brings 15 years of print and broadcast PR experience to AC, combined with his passion for strategic marketing communications programs, interior design, architecture, design books, writing, and media relations, make him a top-notch marketing vp. Jason offers a broad range of client experience including creating and executing integrated branding, marketing and publicity campaigns for Taschen Books, Chronicle Books, Jamba Juice, and dwell magazine. He has executed numerous promotional email campaigns with julib.com, dailycandy.com, glam.com, shopping.com, elle.com, usweekly.com, ivillage.com, nytimes.com, luxurylink.com and style.com as well as many other sites.

Neko Catanzaro, Junior Account Coordinator, Digital Team
Online & Social Media Programs

Neko Catanzaro is an avid writer, blogger, researcher, and traveler. Born and raised in New England she would later study at Brown University graduating with Honors from the Literary Arts program. Neko has traveled and worked all over the world from Australia, to Europe, and the Middle East.

She brings her international flare assisting with our online programs involving twitter, facebook, Youtube, as well as our Gilt Groupe sales.

She also works on writing all our social media profiles (across any and all networks) to attract visitors and leverage two-way conversations.

Janelle Cipriano, Social Media Manager, Digital Team
Online & Social Media Programs

Janelle joined the Arieff Communications team as a Social Media Manager in 2010.She works in our specialized group managing facebook and twitter outreach, as well as blogging programs. She builds our clients brands through social media and other online communication programs.  Janelle is responsible for planning and implementing AC and its client’s social media marketing initiatives.

Prior to joining AC, she led the interactive and new media divisions for 7×7. She has worked with McEvoy Group as a social media manager, Random House, California Home & Design, & Equinox Fitness. She has executed a number of award-winning campaigns that blended traditional and new media ideas that produced outstanding business results for her clients.

Merany Eldridge, Junior Account Coordinator, Digital Team
Online & Social Media Programs

Merany is our newest addition to the digital department. Merany’s passion for marketing and social media began when she started her own T-shirt company, Squeeb Tees, and used Facebook and Twitter to market the business and within months she was selling hundreds of t-shirts. She has worked with College Connection, a counseling program for high school students, using social media in addition to running her own humorous advice blog for college students looking to save money, called Paupers in Your Pocket.

She currently takes care of all our social media research and administrative duties.

Lisa Joss – Marketing Communications Consultant

Always in the know, Lisa is the one you want guiding just how to get your brand making money. She can define or refine the brand’s identity, suggest a nuance about your demographic, tell you how to spend your advertising dollars, and how much to spend reaching your target. She interchangeably entertains the beauty found in fashion forms, and behavior patterns so that she comprehends your target’s emotional motivations. She applies this to where people, brands and profit meet to deliver results. So far this has included 4 years as the Global Marketing Director at Sybase, preceeded by time at Oracle followed by consulting on Sony Consumer Products, to several start-ups from Alibris.com to other emerging technology start-ups from Streetspace, Inc (the internet in public places) to Mediabolic(wireless home entertainment). After a mid-career sabatical where Lisa attended CCA for Interior Architecture and Fine Arts, she became immersed in Interior-oriented brand managment with clients such as California Carpet and ThePerfectRug.com.

Rachel Greenberg, LA Fashion/Celebrity Outreach
Arieff Communications LA

After growing up in a remarkably safe suburb of Detroit, Michigan, Rachel hadn’t had her fill of the Midwest just yet, and spent four years attending Indiana University’s Ernie Pyle School of Journalism (and countless Hoosier basketball games). But it wasn’t long before the city that never sleeps got the best of this night owl. Her love of fashion and the fast-paced world of fashion PR were fueled by an internship at Loving & Company in New York, where she worked on client accounts such as Oliver Peoples, Target and La Perla. Immediately after college, Rachel was hired as a publicist at accessories showroom Apropo where she managed a celebrity Oscar Suite in LA, launched Nicky Hilton’s handbag line, and maneuvered her way through the inner-workings of the media in an effort to brand her up-and-coming designers (which included Jennifer Scott, Jocelyn, Alvin Valley, and Inca). She went on to work at Whisper PR, where she managed fashion and accessories lines such as Esteban Cortazar, Jamin Puech, Sweetees, Ascension and Leslie Greene.

Coralie Langston-Jones, SF
Focus: Design/ Home Decor

Coralie brings over 15 years of experience to AC. She has managed several accounts in the UK and here in the US from Marmol Radziner to Liza Bruce, Kohler, Heath Ceramics and Skyy Vodka.She runs Social Blueprint and is a consultant for AC focusing on design and lifestyle. She is a rare gem in the PR World. Previously she worked with the famed entrepreneur and lifestyle guru Lynne Franks in LA and London.

General Consultants

Samantha Slaven Publicity – Celebrity relations
Carolyn Alburger – Writer
Jessica Olshen – Home Decor (NYC)
Robin Foster – Business Manager
Seth Seidel – Advertising
Amy Nathan – Graphic Designer
Kumar Desai – Web Guru
Phoebe Berline – Media Strategist (LA)