Shopping is social. From girlfriends’ weekly trips to the mall to mothers who toss clothes at their reluctant teens, advice, chatter, and bargain hunting have always been a part of the shopping experience. Now over 70 percent of American adults shop online. Though internet shopping offers deals, comparisons, and convenience that is not possible in the analog world, what it lacks is the social. New technologies are working to change that and bring friends and community into the world of internet shopping. A new site called wheretoget.it uses crowdsourcing to help you discover where a garment you love came from. Love that belt your neighbor was rocking? Snap a picture, load it on the site, and the community is able to identify the item correctly 84 percent of the time. Social Shopping has also changed the way fashion is produced. Programs like “Be the Buyer” allow customers vote on which items they like best before the retailer purchases them. This innovation helps to reduce waste as buyers are able to more accurately predict customer’s preferences and demand. Another online shopping innovation comes from Suddenlee, a site that launched today. Suddenlee allows you to order items from over 300 online retailers and get your purchases bundled together the next day. With new innovations and ideas sprouting up every day, internet shopping becomes more and more convenient, inexpensive, and most importantly, fun.