February 13th, 2012
Fashion Week is upon us, and as predicted, patterned pants are ruling the runway this season. Flowered, polka dotted, striped, and chevron-covered bottoms are the new “it” item to dress up any outfit, chase away the winter blues, and declare a bold fashion statement both on and off the runway.

Adding splashes of color to any outfits, these pants will be the “it” item of your outfit, allowing for the simplicity of solid colored basic tops and simple flats or boots.

Designers from high-end brands like Prada all the way to J. Crew are releasing their interpretations of patterned pants this season, and with the boldness of colors also come creative freedom to play with the pants’ silhouettes. We’re seeing slim-cut high-waisted pants, slouchy loose trouser with tapered ankles, and wide leg capris in bold prints.

With such a bold fashion statement in vogue, the styling possibilities are endless. How will you wear your patterned pants this season?
Tags: 2012 Trends, Arieff Communications, fashion, Patterned Pants, Runway, Style, Trousers
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January 9th, 2012
Pantone has declared Tangerine Tango to be the Color of The Year for 2012, and all of a sudden it’s everywhere. More vibrant and vivid than its 2010 predecessor Honeysuckle, this year’s cheerful reddish hue is inspiring designers worldwide. Appearing in couture fashion, interior design, handbags, and wallpaper, Tangerine Tango is officially taking 2012 by storm.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Now that you’re aware of Tangerine Tango no doubt you’ll be noticing its presence on the runway, in stores, and in interior design. We’re excited to see where it shows up next!
Tags: 2012 Trends, Arieff Communications, fashion, Interior Design, Kate Spade, Pantone, Tangerine Tango
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January 3rd, 2012

Color blocking became popular last spring, with bright, bold colors, but the trend has continued to grow and evolve. In the spring, countless designers and celebrities showcased bright pinks, purples, oranges and greens, combined together to create a striking effect. While these colors seem best suited for spring and summer, color blocking can be used with neutral colors for the colder seasons. This trend has even made its way to the home. A splash of color amid neutrals creates a sophisticated, yet bold look.
Check out this video on Color Blocking Fashion Tips and Refinery29‘s tips on Colorblocking Dos and Don’ts this winter.
Tags: Arieff Communications, Camilla Belle, Color Blocking, fashion, Refinery29
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November 14th, 2011

With a camera in every phone and hundreds of different social networks to share photos on, we have become a society enamored with photos. Erik Kessels, a Dutch visual artist, was alarmed at the ubiquity of photography and so he printed out every single photo uploaded to Flickr within a 24 hour period. The results are staggering. Kessels explained his work, on display at The Future of Photography Museum at Foam in Amsterdam, by saying ““We’re exposed to an overload of images nowadays… This glut is in large part the result of image-sharing sites like Flickr, networking sites like Facebook, and picture-based search engines. Their content mingles public and private, with the very personal being openly and un-selfconsciously displayed. By printing all the images uploaded in a 24-hour period, I visualise the feeling of drowning in representations of other peoples’ experiences.” Are we over-sharing or simply taking advantage of an accessible art form and connecting with friends? Either way, that picture you absentmindedly uploaded to Flickr might currently be displayed in an art museum.
-Merany
Tags: Arieff Communications, Erik Kessels, Flickr, Foam Amsterdam, Photography
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October 20th, 2011

Good Trend of the Week: Chevron Pattern
The chevron pattern began trending a few months ago and has taken off into so many different areas of design. From the recent insanely successful release of Missoni for Target, we have seen the chevron pattern incorporated into affordable fashions and home goods. We have also seen this dynamic pattern incorporated into many aspects of interior design, from fabrics and wall coverings, to tile and furniture. Chevron is so striking yet so versatile in it’s design aesthetic and creates such a bold statement. Chevron is clearly a trend that is here for the long haul!


Tags: design, fashion, home, interior
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September 26th, 2011

Bento lunchbox ideas from Another Lunch.
When I was younger, Lunchables were all the craze, there is something about having individual compartments: one for your sandwich, another for veggies and dip, a third for fruit and maybe some chocolate. A bento style setup can make your lunch more fun and also pleasantly presentable. Now, there are several companies making eco-friendly bento lunchboxes such as ECOlunchbox. These stainless steel containers make it easy to pack a well-balanced lunch, and also helps you say goodbye to plastic zip locks and brown paper bags. Great recipes for kid’s lunches that follow a bento format are available at Another Lunch. Melissa Sharp’s website features links on how to choose and where to find bento packs, as well as helpful snack tutorials. However, you don’t have to be a kid to enjoy these eco bento ideas!

Images from ECOlunchbox's website.
-Neko
Tags: Another Lunch, Arieff Communications, bento, eco-friendly, ECOlunchbox
Posted in DIY, Latest Obsession, Lifestyle, Little Tot, Sustainability for the mainstream | No Comments »
August 25th, 2011

Jacket and skirt from Schmidttakahashi's Reanimation Collection
When browsing through consignment shops and vintage boutiques, I never fail to find some cool garment or accessory, but its hard to ignore the former owner and the garment’s former life. But now the mysteries of our recycled favorites are being debunked by Berlin fashion label Schmidttakahashi (the name comes from co-designers Eugenie Schmidt and Mariko Takahashi) as it seeks to unveil the past, present and future of vintage fashion.
The way it works is that clothes are donated with each donor receiving an ID number. Every item is then saved in an archive before Schmidttakahashi goes to work dismantling and reassembling the clothes into new designs. The information about the combined materials and other garment information is then stored in an RFID-chip and sewn into each new piece. The items in the “Reanimation” collection can then be scanned with a smartphone, allowing donors and new owners to visually see the transformation of their clothes, while also allowing the present owner to add to the clothing’s narrative. In the minds of its creators, “Reanimation” is a way of swapping identity. With each recycled garment we are essentially slipping into “the external skin of another”.
-Neko
Tags: Arieff Communications, European Designers, fashion, Reanimation Collection, recycle, Schmidttakahashi, vintage
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August 23rd, 2011
Tags: arieff, Arieff Communications, book, book review, clean, cleaning, cleaning products, lifestyle, magazine, Method, San Francisco, san francisco magazine
Posted in Arieff Press, Latest Obsession, Lifestyle, Mainstream But Still Cool, Now Trending | No Comments »
August 22nd, 2011
SAN FRANCISCO, CA–(Marketwire – Aug 22, 2011) – Gold’s Gym, the largest full service gym chain in the world, is rolling out two world-leading group exercise classes, Les Mills BODYPUMP® and CXWORX™, at six locations in the Greater Los Angeles area.
Les Mills BODYPUMP® is the original barbell class proven to sculpt the entire body — the formula of intense weight repetitions and cardio is scientifically proven to build long and lean bodies and shape without the bulk. In each class, you perform around 800 repetitions of basic free weight exercises, and burn an average of 560 calories.
Les Mills CXWORX™ is the newest addition to the Les Mills stable, and is a short, 30-minute workout that strengthens and tones. Core training is one of the hottest fitness trends in 2011, and CXWORX™ improves your torso and sling muscles that connect the upper and lower body, and is ideal for tightening the tummy.
LES MILLS® classes are enjoyed by millions of people in 80 countries around the world each week. They are effective and fun, and deliver the results people want, combining great music and passionate instructors who inspire exhilarating workouts.
BODYPUMP® and CXWORX™ will now be available to Gold’s Gym members in Los Angeles.
Les Mills West Coast CEO Steven Renata says Gold’s Gym is one of the leaders in the fitness industry. “Both our companies have strong values and a shared belief that we can change people’s lives for the better through fitness. It’s fantastic to partner with Gold’s Gym in Los Angeles.”
About Les Mills
Millions of participants every week build their fitness in a LES MILLS® class. The eight LES MILLS® group exercise programs, including BODYPUMP®, are taught by more than 70,000 certified instructors in over 13,000 licensed clubs around the world. From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, licensed music and instructor education. See www.lesmills.com for more information and to contact your local Les Mills distributor.
About Gold’s Gym
Established in Venice, Calif. in 1965, Gold’s Gym is the largest full service gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold’s Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
Consumers can also see the inspiring member success stories from the new Gold’s Gym “Stronger Than” campaign at www.goldsstrongstories.com.
Gold’s Gym of Los Angeles locations:
- Hollywood
- Downtown Los Angeles
- Thousand Oaks
- Simi Valley
- Fullerton
- West Covina
Tags: Arieff Communication, fitness, Gold's Gym, Les Mills, work out, working out
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August 16th, 2011

Microsoft's Asta Roseway shows off the Printing Dress
Tech designers are entering the fashion world–and are making quite a statement. What if your blog posts, tweets, and Facebook status could be projected on your t-shirt? Microsoft researcher, Asta Roseway and Sheridan Martin Small of Xbox have created a dress that does just that. The Printing Dress, aptly named, represents the future of social media and social accountability. Though it is not wearable yet, it certainly rethinks how we should approach social media accounts. Roseway and Small hope that their Printing Dress will “inspire conversations that go beyond fashion and technology to topics such as awareness, accountability, privacy and identity.” If everything we wrote was visible to everyone on the street, how would we feel? And how would they react? The dress itself is made from black and white rice paper, and has buttons made to look like old typewriter keys. The dress also includes a laptop, four circuit boards and a projector.

Diagram of the Microsoft Printing Dress
To learn more about wearable technology and the Printing Dress, check out the Electricfoxy studio blog at www.electricfoxy.com. The latest project to come out of Electricfoxy is Ping, a social networking garment with a wireless hookup to your Facebook account…get ready to Ping your friends as you move.
-Neko
Tags: Arieff Communications, Electricfoxy, fashion, Microsoft, printing dress, social media
Posted in Lifestyle, Social Media, Too Chic | No Comments »